In the competitive world of beauty and fragrance, Mariya Nurislamova stands out as a bold and visionary leader. As Scentbird CEO, she has redefined how consumers discover and experience perfume, transforming fragrance shopping into a personalized, accessible journey.
A Subscription Model That Makes Scents Personal
Scentbird, co-founded by Mariya Nurislamova, emerged as a solution to the “perfume graveyard” problem—expensive fragrance bottles gathering dust while users struggled to find their signature scent. As Scentbird CEO, Mariya introduced a subscription service that allows users to “date” perfumes via 30-day sample deliveries before committing to full bottles
U.S. Chamber of Commerce
CEW
.
A Portfolio of Beauty Brands – Beyond Scentbird
The Instagram bio of Mariya Nurislamova reveals her multifaceted entrepreneurial footprint. She’s not only the leader behind Scentbird, but also co-founder and CEO of several other beauty-focused ventures:
Deck of Scarlet – a clean makeup brand
Confessions of a Rebel – a crowdsourced fragrance line
Goodhabit – skincare for blue light protection
Sanctuary – a fragrance brand with an animal-conservation mission
Instagram
CEW
Background: Tech, Speed-Reading & Perfume Passion
Before founding Scentbird, Mariya’s path combined applied mathematics, computer science, marketing—and even speed-reading coaching. She also spent eight years mariya nurislamova as a professional ballroom dancer. After immigrating from Russia to New York City, she channeled her diverse skill set into the beauty-tech space, starting with a scent blog. The spark ignited into Scentbird around 2013
Scentbird
CEW
.
Impressive Growth Under Her Leadership
Under the guidance of Scentbird CEO Mariya Nurislamova, the company has seen significant growth. By mid-2024, Scentbird had scaled to more than 700,000 subscribers across the U.S. and Canada—boasting a curated catalog of over 800 fragrances. Notably, the company has also achieved profitability since 2019
Scent World
The Business of Fashion
.
Balancing Innovation and Controversy
While many admire Mariya Nurislamova for her entrepreneurial achievements, her role as Scentbird CEO has also attracted attention scentbird ceo due to her public persona. Beyond her business pursuits, she maintains a spiritual influencer presence across Instagram, YouTube, TikTok, and Spotify—sharing beliefs on topics ranging from extraterrestrials and “living in the Matrix” to chakras and meditation
The Business of Fashion
.
Some of her more controversial views have surfaced in media coverage—ranging from unconventional wellness advice to provocative historic commentary—prompting reactions from customers, influencers, and brand ambassadors alike
The Business of Fashion
The Mary Sue
. Still, as Scentbird CEO, Mariya emphasizes a separation between her personal spiritual content and the company’s brand ethos.